Fetter About Us

SMART Productivity Suite™

Fetter Label’s SMART Productivity Suite™ is a unique U.S. and International patent pending web-based software platform specifically designed to help paint and coatings companies quickly and easily organize, manage, and update all of the content across thousands of SKUs.

With the power of SMART, a change and approval process that normally takes weeks or months can be reduced to mere days, speeding time to market, lowering overall costs, helping to ensure compliance accuracy, and strengthening your brand.

SMART system overview

Our SMART system consists of four operating modules, plus a Management module, seamlessly integrated into a powerful, user-friendly, automated information management tool:

Content Manager
Traffic Manager
Asset Manager
Element Library

Content Manager

Houses a database of all of the information used in a particular brand asset and allows instant updates to all text within a single SKU or multiple SKUs.
Editable data fields are organized by SKU-specific text; brand/family text; legal/compliance text; and client-specific text.
Once a change to a single text block is entered, every linked SKU is instantly updated with that change.
Thousands of SKUs can be updated with a few keystrokes, dramatically reducing cycle time, costs, and the potential for human error compared to traditional manual updates of each SKU.
Secure access allows only authorized users to make changes and records a history of all activity.
Once changes are made, each updated SKU is automatically moved to the Traffic Manager module for easy workflow tracking and approvals.

Traffic Manager

An automated workflow system that allows users to easily view, track, and manage current projects in process. Includes a search feature to instantly find any project.
Provides real-time project status, automatic routing to multiple reviewers, automated reminders and approval prompts, mark-up tools via Adobe Acrobat to indicate edits/changes, and a complete historical archive of all activity.
Reduces time and costs associated with traditional proofing and project management methods.
Once approved, finished project files are automatically transferred to the Asset Manager module.

Asset Manager

Houses and organizes completed, ready-to-use brand assets and provides a search feature for quick and easy access to all currently approved SKUs.
Allows secure and controlled access for viewing, emailing, or downloading files and includes a detailed history of all activity.
Provides current print status and quantity-on-hand reporting for enhanced inventory control of each SKU/brand asset.

Element Library

Houses all of the separate files used to create your brand assets, such as photos, logos, artwork, and backgrounds.
Search feature allows quick access to a single element, multiple elements, or a range.
Historical reporting can track who has uploaded or downloaded a file, who requested and made a change, and where and when a file has been used.
Substantially reduces storage requirements by housing only a single high-resolution element that can then be converted to any size or file format for use in a finished piece.

Management module

In addition to the four operating modules, a Management module allows designated system administrator(s) to authorize and manage the access, permissions, and use of the system by any other user.